The Best Tools For Online Marketing

The Best Tools For Online Marketing

Online Marketing can be a big ol’ world when you really start to get into things, especially if you’re new to it all and have spent hours exploring the web for the latest and recommended softwares to use that will ‘change your life’.

Since I’ve been doing Online Marketing for a number of years now, I’ve tried and tested a whole heap of online marketing tools – some that have changed the way I work, others that have caused me an absolute headache and were not worth it!

This list eliminates the need for you to spend years (and money) trialling different tools and softwares…

I’ve listed below a few of the key tools that I use for my business and my clients online campaigns. Some are free and others require a monthly subscription – but at least you will know that it’s worth it!

1. Website/Landing Page

This is a critical part of any online marketing campaign that aims to generate leads or convert sales. Make sure you have a quality website or landing page that achieves what it should, opening your business up to as many opportunities as possible.

If you are looking to create a website and don’t have the budget for a fully bespoke site, WordPress CMS is the way to go. I can help you with that 🙂

If you do have the budget for a fully bespoke website built from the bottom up, I would 100% go down this route and would highly recommend NB Communications.

ClickFunnels is build for landing pages with a primary goal to create sales and marketing funnels. I’ve never personally used this, as I prefer all the extra extensions and functionalities available through WordPress, but I know alot of people who have used this with great results.

2. Email Marketing

MailChimp is my go-to email marketing software that I use for all email marketing campaigns through my business and for my clients. It has Free and affordable pricing options, allowing you to set up welcome emails and automation to grow your business through email marketing techniques. Templates are also available to those and can be personalised also.

3. Graphics & Thumbnails

If you’re no graphic designer (which most business owners aren’t), don’t spend hours on one graphic only for it to turn out average.

For high quality graphics, there are a huge host of designers that can be found on Fiverr who will take on the workload for a great price. This method also allows businesses to remain more ‘on brand’ through fonts, colours and set ups.

A more simplistic and cost effective approach to graphics is the online software Canva. With templates ready to go, businesses can insert their details and images before hitting download. There is a limit to how custom you can go with this, but it is popular..

4. Social Organising/Scheduling

Set up your social media posts in advance so you don’t need to set aside precious time every day thinking up a new topic idea and posting.

I’ve used Buffer and Hootsuite, with Buffer being my preferred choice out of the two. I found Hootsuite more complex that was needed, and it was automatically disconnecting accounts too many times which was getting in the way and wasting my time, so I moved to Buffer and haven’t switched since.

Link up all your social pages and platforms to Buffer, and then get set up with your social media posts for the week/month. I also like the list/calender viewing options available through this too.

5. Day To Day Organisation

You need this, 100%. Far too many businesses don’t actually have a ‘Critical Path’ or any sort of activity planner that organises what marketing activity is happening when. It’s one of my biggest bug bears! Please get organised when it comes to your marketing. This isn’t just to please my OCD… It also means businesses can effectively plan and MONITOR activity.


Todoist is my favourite, and the free version has everything I would need it for. This software allows you to create to-do lists, so you never miss out on a piece of activity or a deadline. This doesn’t just need to be for your online marketing either, you could use this to organise your entire business. Tick, tick, tick, tick! It automatically connects dates to your calendar, and allows users to create separate ‘projects’. I have a project for my marketing, sales and a project created for each of my clients so I don’t miss a thing.

Monday and Basecamp are two online software platforms I use and would recommend. They are both online collaborative work spaces allowing businesses to manage different projects across a full team. Highly recommended for businesses with team members, remote team members and lots of different projects going on at the same time!


Trello and CoSchedule are both recommended platforms to use, which will allow you to effectively plan marketing activity over a longer period of time.

6. Funnelytics

The first thing to do before any digital marketing campaign is think about the customer journey and the funnel you’re going to use to bring people from a stranger to a paying customer. An amazing tool that I have been using recently for my own business and for clients is Funnelytics, a free online software that allows you to visually map out the customer journey!

Keep it locked on my Facebook page for more updates and free information that will help you build an online presence that converts.

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