Do you have people signing up to a newsletter, or for more information? If so, you need to be creating content specifically for them.
They say email marketing is a thing of the past. I completely disagree, and I’ll tell you why…
This is one of the most important audiences you have – those who are interested or who have purchased before.
If managed and delivered correctly, email marketing campaigns can bring in HUGE chunks of revenue for businesses. I’ve seen it happen. You see, what people seem to forget is that those who have given you their details WANT to hear more! They’re already partly through the customer journey, whether they’re a first time buyer or a repeat buyer. All you need to do now is figure out how you’re going to get them over the line to take that next step.
That’s where I come in. I help businesses build and retain relationships for new, repeat and loyal custom through email marketing campaign design, management and delivery.